The search functionality is under construction.
The search functionality is under construction.

Framework of Measuring Engagement with Access Logs Under Tracking Prevention for Affiliate Services

Motoi IWASHITA, Hirotaka SUGITA

  • Full Text Views

    0

  • Cite this

Summary :

In recent years, the market size for internet advertising has been increasing with the expansion of the Internet. Among the internet advertising technologies, affiliate services, which are a performance-based service, use cookies to track and measure the performance of affiliates. However, for the purpose of safeguarding personal information, cookies tend to be regulated, which leads to concerns over whether normal tracking by cookies works as intended. Therefore, in this study, the recent problems from the perspectives of affiliates, affiliate service providers, and advertisers are extracted, and a framework of cookie-independent measuring engagement method using access logs is proposed and open issues are discussed for future affiliate services.

Publication
IEICE TRANSACTIONS on Information Vol.E106-D No.9 pp.1452-1460
Publication Date
2023/09/01
Publicized
2023/05/24
Online ISSN
1745-1361
DOI
10.1587/transinf.2022OFP0001
Type of Manuscript
Special Section PAPER (Special Section on Log Data Usage Technology and Office Information Systems)
Category

Authors

Keyword