In recent years, the market size for internet advertising has been increasing with the expansion of the Internet. Among the internet advertising technologies, affiliate services, which are a performance-based service, use cookies to track and measure the performance of affiliates. However, for the purpose of safeguarding personal information, cookies tend to be regulated, which leads to concerns over whether normal tracking by cookies works as intended. Therefore, in this study, the recent problems from the perspectives of affiliates, affiliate service providers, and advertisers are extracted, and a framework of cookie-independent measuring engagement method using access logs is proposed and open issues are discussed for future affiliate services.
Motoi IWASHITA
CIT
Hirotaka SUGITA
CIT
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Motoi IWASHITA, Hirotaka SUGITA, "Framework of Measuring Engagement with Access Logs Under Tracking Prevention for Affiliate Services" in IEICE TRANSACTIONS on Information,
vol. E106-D, no. 9, pp. 1452-1460, September 2023, doi: 10.1587/transinf.2022OFP0001.
Abstract: In recent years, the market size for internet advertising has been increasing with the expansion of the Internet. Among the internet advertising technologies, affiliate services, which are a performance-based service, use cookies to track and measure the performance of affiliates. However, for the purpose of safeguarding personal information, cookies tend to be regulated, which leads to concerns over whether normal tracking by cookies works as intended. Therefore, in this study, the recent problems from the perspectives of affiliates, affiliate service providers, and advertisers are extracted, and a framework of cookie-independent measuring engagement method using access logs is proposed and open issues are discussed for future affiliate services.
URL: https://global.ieice.org/en_transactions/information/10.1587/transinf.2022OFP0001/_p
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@ARTICLE{e106-d_9_1452,
author={Motoi IWASHITA, Hirotaka SUGITA, },
journal={IEICE TRANSACTIONS on Information},
title={Framework of Measuring Engagement with Access Logs Under Tracking Prevention for Affiliate Services},
year={2023},
volume={E106-D},
number={9},
pages={1452-1460},
abstract={In recent years, the market size for internet advertising has been increasing with the expansion of the Internet. Among the internet advertising technologies, affiliate services, which are a performance-based service, use cookies to track and measure the performance of affiliates. However, for the purpose of safeguarding personal information, cookies tend to be regulated, which leads to concerns over whether normal tracking by cookies works as intended. Therefore, in this study, the recent problems from the perspectives of affiliates, affiliate service providers, and advertisers are extracted, and a framework of cookie-independent measuring engagement method using access logs is proposed and open issues are discussed for future affiliate services.},
keywords={},
doi={10.1587/transinf.2022OFP0001},
ISSN={1745-1361},
month={September},}
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TY - JOUR
TI - Framework of Measuring Engagement with Access Logs Under Tracking Prevention for Affiliate Services
T2 - IEICE TRANSACTIONS on Information
SP - 1452
EP - 1460
AU - Motoi IWASHITA
AU - Hirotaka SUGITA
PY - 2023
DO - 10.1587/transinf.2022OFP0001
JO - IEICE TRANSACTIONS on Information
SN - 1745-1361
VL - E106-D
IS - 9
JA - IEICE TRANSACTIONS on Information
Y1 - September 2023
AB - In recent years, the market size for internet advertising has been increasing with the expansion of the Internet. Among the internet advertising technologies, affiliate services, which are a performance-based service, use cookies to track and measure the performance of affiliates. However, for the purpose of safeguarding personal information, cookies tend to be regulated, which leads to concerns over whether normal tracking by cookies works as intended. Therefore, in this study, the recent problems from the perspectives of affiliates, affiliate service providers, and advertisers are extracted, and a framework of cookie-independent measuring engagement method using access logs is proposed and open issues are discussed for future affiliate services.
ER -