A repeating watermarking technique based on visual secret sharing (VSS) scheme provides the watermark repeated throughout the image for avoiding the image cropping. In this paper, the watermark is divided into public watermark and secret watermark by using the VSS scheme to improve the security of the proposed watermarking technique. Unlike the traditional methods, the original watermark does not have to be embedded into the host image directly and, thus, it is hard to be detected or removed by the pirates or hackers. The retrieved watermark extracted from the watermarked image does not require the complete original image, but requires a secret watermark. Furthermore, the watermarking technique suits the watermark with an adaptive size of binary image for designing the watermarking system. The experimental results show that the proposed method can withstand the common image processing operations, such as filtering, lossy compression and the cropping attacking etc. The embedded watermark is imperceptible, and that the extracted watermark identifies clearly the owner's copyright.