Image segmentation is an essential technique of image analysis. In spite of the issues in contour initialization and boundary concavities, active contour models (snakes) are popular and successful methods for segmentation. In this paper, we present a new active contour model, Gaussian Gradient Force snake (GGF snake), for segmentation of an endoscopic image. The GGF snake is less sensitive to contour initialization and it ensures a high accuracy, large capture range, and fast CPU time for computing an external force. It was observed that the GGF snake produced more reasonable results in various image types : simple synthetic images, commercial digital camera images, and endoscopic images, than previous snakes did.