A logo is a symbolic presentation that is designed not only to identify a product manufacturer but also to attract the attention of shoppers. Shoe logos are a challenging subject for automatic extraction and recognition using image analysis techniques because they have characteristics that distinguish them from those of other products; that is, there is much within-class variation in the appearance of shoe logos. In this paper, we propose an automatic extraction and recognition method for shoe logos with a wide variety of appearance using a limited number of training samples. The proposed method employs maximally stable extremal regions for the initial region extraction, an iterative algorithm for region grouping, and gradient features and a support vector machine for logo recognition. The results of performance evaluation experiments using a logo dataset that consists of a wide variety of appearances show that the proposed method achieves promising performance for both logo extraction and recognition.