The recommend system has been widely used in many web application areas such as e-commerce services. With the development of the recommend system, the HIN modeling method replaces the traditional bipartite graph modeling method to represent the recommend system. But several studies have already showed that recommend system is vulnerable to shilling attack (injecting attack). However, the effectiveness of how traditional shilling attack has rarely been studied directly in the HIN model. Moreover, no study has focused on how to enhance shilling attacks against HIN recommend system by using the high-level semantic information. This work analyzes the relationship between the high-level semantic information and the attacking effects in HIN recommend system. This work proves that attack results are proportional to the high-level semantic information. Therefore, we propose a heuristic attack method based on high-level semantic information, named Semantic Shilling Attack (SSA) on a HIN recommend system (HERec). This method injects a specific score into each selected item related to the target in semantics. It ensures transmitting the misleading information towards target items and normal users, and attempts to interfere with the effect of the recommend system. The experiment is dependent on two real-world datasets, and proves that the attacking effect is positively correlate with the number of meta-paths. The result shows that our method is more effective when compared with existing baseline algorithms.