We propose and demonstrate a directly modulated AM-VSB CATV system employing split-band and optical vestigial sideband (VSB) modulation techniques. Systems' performance can be improved by using optical VSB modulation and split-band techniques simultaneously. Our proposed directly modulated transmission system is simpler and more cost-effective than conventional externally modulated transmission system because of external modulator and complicated stimulated Brillouin scattering (SBS)-suppression method are not required.