Multimedia contents can be enriched by introducing navigation with image codes readable by camera-mounted mobile devices such as smartphones. Data hiding technologies were utilized for embedding such codes to make their appearances inconspicuous, which can reduce esthetic damage on visual media. This article proposes a method of embedding two-dimensional codes into images based on successive color mixture for a blue-color channel. This technology can make the color of codes mimic those used on a cover image, while preserving their readability for current general purpose image sensors.