Mobility as a Service (MaaS) is expected to spread globally and in Japan as a solution for social issues related to transportation. Researchers have conducted MaaS trials in several cities. However, only a few trials have reached full-scale practical use. Therefore, it is essential to clarify issues such as the business model and user acceptability and seek solutions to social problems rather than simply conducting trials. This paper describes the introduction of a MaaS project supported by the Japanese government known as the “Smart Mobility Challenge” project, conducted in 2020 and 2021. We employed five themes necessary for social implementation from the first trial of this MaaS project. As a consortium, we also promoted regional demonstrations by soliciting regional applications based on these five themes. In addition, we conducted fundamental research using data from the MaaS projects to clarify local transportation issues in detail, collect residents' mobile behavior data, and assess the project's effects on the participant's happiness. We employed the life-space assessment method to investigate the spread of the residents' behavioral life-space resulting from using mobility services. The spread of the life-space mobility before and after using mobility services confirmed an expansion of the life-space because of specific services. Moreover, we conducted questionnaire surveys and clarified the relationships between life-space assessment, human characteristics, and subjective happiness using path analysis. We also conducted a persona-based approach in addition to objective data collection using GPS and wearable monitors and a web-based questionnaire. We found differences between the actual participants and participants assumed by local governments. We conducted interviews and developed tips for improving mobility service. We propose that qualitative data help clarify the image of mobility services that meet the residents' needs.