In this paper, we present an Internet personal live-broadcasting server system. Our solution is not only for experts but also for amateur users who want to broadcast using simple multimedia equipment. For scalable broadcasting services, we developed multiple-channel establishment and channel expansion. Concurrent services for a large number of broadcasting channels are effectively provided. Also, the capacity of channels can be expanded as the number of participants increases. Furthermore, for the sake of complete live broadcasting with high-quality transmission, the system supports both TCP (transmission control protocol) and UDP (user datagram protocol) according to the status of network environments as well as the received packet loss in the user system. The performance of the system is effectively evaluated at such practical commercial sites as well-known community and E-business sites.