In this paper, we propose a multi-cell structure backscatter based wireless-powered communication network (WPCN) where a number of backscatter cells are locally separated, each containing a subset of users around a carrier emitter. The multi-cell structure backscatter based WPCN can be implemented in two ways, namely time-division multiplexing (TDM) and frequency-division multiplexing (FDM). Here users harvest energy from the carrier signal transmitted by the carrier emitter, and then transmit their own information in a passive way via the reflection of the carrier signal using frequency-shift keying modulation. We characterize the energy-free condition and the signal-to-noise ratio (SNR) outage zone in a backscatter based WPCN. Also, a backscatter based harvest-then-transmit protocol is adopted to maximize the sum-throughput of all users by optimally allocating time for energy harvesting and information transmission. Numerical results demonstrate that the backscatter based WPCN ensures an increased long-range coverage and a diminished SNR outage zone compared to conventional radio based WPCNs. Also, comparing the two types of multi-cell structure backscatter based WPCN, TDM within each backscatter cell and FDM across backscatter cells versus FDM within each backscatter cell and TDM across backscatter cells, numerical results confirm that which one yields a better performance.