This paper describes designing a new pedestrian navigation system using a comprehensive framework called the pedestrian navigation concept reference model (PNCRM). We implement this system as a publicly-available smartphone application and evaluate its positioning performance near Omiya station's western entrance. We also evaluate users' subjective impressions of the system using a questionnaire. In both cases, promising results are obtained, showing that the PNCRM can be used as a tool for designing pedestrian navigation systems, allowing such systems to be created systematically.