In order to solve the problems of copyrights infringement, high cost and complex process of rights protection in current media convergence center, a digital rights management system based on blockchain technology and IPFS (Inter Planetary File System) technology is proposed. Considering that large files such as video and audio cannot be stored on the blockchain directly, IPFS technology is adopted as the data expansion scheme for the data storage layer of the Ethereum platform, IPFS protocol is further used for distributed data storage and transmission of media content. In addition, smart contract is also used to uniquely identify digital rights through NFT (Non-fungible Tokens), which provides the characteristics of digital rights transferability and traceability, and realizes an open, transparent, tamper-proof and traceable digital rights management system for media convergence center. Several experimental results show that it has higher transaction success rate, lower storage consumption and transaction confirmation delay than existing scheme.