This paper reports on clich and related mechanisms appearing in a process of human design of software. During studies on human design knowledge, the authors found frequent instance of same pattern of detailing, named clich. In our study, clich is an intermediate level of design knowledge, during a hierarchical detailing step, residing in between simple reuse and creation by micro design rules, which have already been reported. These three kinds of design knowledge are of various types and have different complexities. Discussions on them, focusing on clich type, with procedures of formation of a simple clich skeleton and generation of a clich are given. The studies show a working model of Zipf's principle, and are some trials to reveal a more detail of human designs.

This paper discusses the characteristics of human design knowledge. By studying a number of actual human made designs of excellent designers, the most frequent basic mental operations of a typical human designer have been found. They are: a design rule for hierarchical detailing reported previously, a micro design rule for generating a hierarchical expansion, dictionary operations to build a micro design rule and dictionaries. This study assumes a multiplicity of knowledge based on Zipf's theory, "the principle of least effort. " Zipf's principle may be proved and it becomes possible to understand the fundamental nature of human design.