Adaptation process of retina helps human visual system to see a high dynamic range scene in real world. This paper presents a simple static local adaptation method for high dynamic range image compression based on a retinal model. The proposed simple model aims at recreating the same sensations between the real scene and the range compressed image on display device when viewed after reaching steady state local adaptation respectively. Our new model takes the display adaptation into account in relation to the scene adaptation based on the retinal model. In computing local adaptation, the use of nonlinear edge preserving bilateral filter presents a better tonal rendition in preserving the local contrast and details while avoiding banding artifacts normally seen in local methods. Finally, we demonstrate the effectiveness of the proposed model by estimating the color difference between the recreated image and the target visual image obtained by trial and error method.