Providing multimedia services with a quality-of-service guarantee in mobile wireless networks presents more challenges due to user's mobility and limited bandwidth resource. In order to provide seamless multimedia services in the next-generation wireless networks, efficient call admission control algorithm must be developed. A novel borrowing-based call admission control policy is proposed in this paper as a solution to support quality-of-service guarantees in the mobile multimedia wireless networks. Based on the existing network conditions, the proposed scheme makes an adaptive decision for bandwidth allocation and call admission by employing attribute-measurement mechanism, dynamic time interval reservation strategy, and service-based borrowing strategy in each base station. We use the dynamically adaptive approaches to reduce the connection-blocking probability and connection-dropping probability, and to increase the bandwidth utilization, while the quality-of-service guarantees can be maintained at a comfortable level for mobile multimedia wireless networks. Extensive simulation results show that our proposed scheme outperforms the previously proposed scheme in terms of connection-blocking probability, connection-dropping probability, and bandwidth utilization, while providing highly satisfying degree of quality-of-service in mobile communication systems.