In providing video programs to a number of clients through networks, a broadcasting approach is more appropriate than a true-video-on-demand approach in efficient use of bandwidth. However, the broadcasting approach also needs excessively wide bandwidth if many video programs are to be transmitted. This study presents a very simple but novel architecture called dynamic channel broadcasting, for video-on-demand systems. The proposed architecture uses both static and dynamic broadcasting channels to improve the efficiency of channels. The proposed architecture eliminates the necessity of dividing each video into segments and switching channels frequently unlike the pyramid broadcasting, the skyscraper broadcasting and the harmonic broadcasting. Also this new architecture needs a smaller buffer size. The numerical results demonstrate that the newly proposed approach in some cases requires only 14% of the bandwidth required for the conventional broadcasting while maintaining the start-up latency.