In H.264/AVC, the quantized coefficients are scanned in a zigzag pattern. But the zigzag scanning is not always efficient for the directional spatial predictions in the intra coding of H.264/AVC. In this letter, we propose an adaptive scanning using the pixel similarity of the neighboring pixels to achieve enhanced intra coding performance. The proposed method reduces the bit rate approximately 2% compared with H.264/AVC without video quality degradation.