A Method for Creating Package Images that Reflect Consumer Taste Impressions
Summary :
Product packaging is a significant factor in a buyer's purchasing decision. We have developed a method for creating package images reflecting consumers' taste impressions that balances the need to provide product information and the need to motivate purchasing. It uses a database showing the correspondence between adjectives and colors as extracted from consumer reviews. This correspondence is used to revise the colors in the original package image. Evaluation was done by having 40 participants drink target beverages and answer questions before and after drinking regarding their impressions of the taste and their desire to drink the beverage. The results revealed that displaying appropriately revised images reduced the gap between the expected taste when viewing the image and the actual taste. Displaying appropriately revised images should motivate purchasing decisions as well as increase product satisfaction.
- Publication
- IEICE TRANSACTIONS on Information Vol.E99-D No.1 pp.102-110
- Publication Date
- 2016/01/01
- Publicized
- 2015/10/21
- Online ISSN
- 1745-1361
- DOI
- 10.1587/transinf.2015MUP0010
- Type of Manuscript
- Special Section PAPER (Special Section on Enriched Multimedia---Creation of a New Society through Value-added Multimedia Content---)
- Category
Authors
Taichi UENO
Aoyama Gakuin University
Tomoko KAJIYAMA
Aoyama Gakuin University
Noritomo OUCHI
Aoyama Gakuin University
Keyword
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Taichi UENO, Tomoko KAJIYAMA, Noritomo OUCHI, "A Method for Creating Package Images that Reflect Consumer Taste Impressions" in IEICE TRANSACTIONS on Information,
vol. E99-D, no. 1, pp. 102-110, January 2016, doi: 10.1587/transinf.2015MUP0010.
Abstract: Product packaging is a significant factor in a buyer's purchasing decision. We have developed a method for creating package images reflecting consumers' taste impressions that balances the need to provide product information and the need to motivate purchasing. It uses a database showing the correspondence between adjectives and colors as extracted from consumer reviews. This correspondence is used to revise the colors in the original package image. Evaluation was done by having 40 participants drink target beverages and answer questions before and after drinking regarding their impressions of the taste and their desire to drink the beverage. The results revealed that displaying appropriately revised images reduced the gap between the expected taste when viewing the image and the actual taste. Displaying appropriately revised images should motivate purchasing decisions as well as increase product satisfaction.
URL: https://global.ieice.org/en_transactions/information/10.1587/transinf.2015MUP0010/_p
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@ARTICLE{e99-d_1_102,
author={Taichi UENO, Tomoko KAJIYAMA, Noritomo OUCHI, },
journal={IEICE TRANSACTIONS on Information},
title={A Method for Creating Package Images that Reflect Consumer Taste Impressions},
year={2016},
volume={E99-D},
number={1},
pages={102-110},
abstract={Product packaging is a significant factor in a buyer's purchasing decision. We have developed a method for creating package images reflecting consumers' taste impressions that balances the need to provide product information and the need to motivate purchasing. It uses a database showing the correspondence between adjectives and colors as extracted from consumer reviews. This correspondence is used to revise the colors in the original package image. Evaluation was done by having 40 participants drink target beverages and answer questions before and after drinking regarding their impressions of the taste and their desire to drink the beverage. The results revealed that displaying appropriately revised images reduced the gap between the expected taste when viewing the image and the actual taste. Displaying appropriately revised images should motivate purchasing decisions as well as increase product satisfaction.},
keywords={},
doi={10.1587/transinf.2015MUP0010},
ISSN={1745-1361},
month={January},}
Copy
TY - JOUR
TI - A Method for Creating Package Images that Reflect Consumer Taste Impressions
T2 - IEICE TRANSACTIONS on Information
SP - 102
EP - 110
AU - Taichi UENO
AU - Tomoko KAJIYAMA
AU - Noritomo OUCHI
PY - 2016
DO - 10.1587/transinf.2015MUP0010
JO - IEICE TRANSACTIONS on Information
SN - 1745-1361
VL - E99-D
IS - 1
JA - IEICE TRANSACTIONS on Information
Y1 - January 2016
AB - Product packaging is a significant factor in a buyer's purchasing decision. We have developed a method for creating package images reflecting consumers' taste impressions that balances the need to provide product information and the need to motivate purchasing. It uses a database showing the correspondence between adjectives and colors as extracted from consumer reviews. This correspondence is used to revise the colors in the original package image. Evaluation was done by having 40 participants drink target beverages and answer questions before and after drinking regarding their impressions of the taste and their desire to drink the beverage. The results revealed that displaying appropriately revised images reduced the gap between the expected taste when viewing the image and the actual taste. Displaying appropriately revised images should motivate purchasing decisions as well as increase product satisfaction.
ER -
English
