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Inferring User Consumption Preferences from Social Media

Yang LI, Jing JIANG, Ting LIU

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Summary :

Social Media has already become a new arena of our lives and involved different aspects of our social presence. Users' personal information and activities on social media presumably reveal their personal interests, which offer great opportunities for many e-commerce applications. In this paper, we propose a principled latent variable model to infer user consumption preferences at the category level (e.g. inferring what categories of products a user would like to buy). Our model naturally links users' published content and following relations on microblogs with their consumption behaviors on e-commerce websites. Experimental results show our model outperforms the state-of-the-art methods significantly in inferring a new user's consumption preference. Our model can also learn meaningful consumption-specific topics automatically.

Publication
IEICE TRANSACTIONS on Information Vol.E100-D No.3 pp.537-545
Publication Date
2017/03/01
Publicized
2016/12/09
Online ISSN
1745-1361
DOI
10.1587/transinf.2016EDP7265
Type of Manuscript
PAPER
Category
Artificial Intelligence, Data Mining

Authors

Yang LI
  School of Computer Science and Technology, Harbin Institute of Technology
Jing JIANG
  Singapore Management University
Ting LIU
  School of Computer Science and Technology, Harbin Institute of Technology

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