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[Author] Chunyan HOU(7hit)

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  • Purchase Behavior Prediction in E-Commerce with Factorization Machines

    Chen CHEN  Chunyan HOU  Jiakun XIAO  Xiaojie YUAN  

     
    LETTER-Artificial Intelligence, Data Mining

      Pubricized:
    2015/10/01
      Vol:
    E99-D No:1
      Page(s):
    270-274

    Purchase behavior prediction is one of the most important issues for the precision marketing of e-commerce companies. This Letter presents our solution to the purchase behavior prediction problem in E-commerce, specifically the task of Big Data Contest of China Computer Federation in 2014. The goal of this task is to predict which users will have the purchase behavior based on users' historical data. The traditional methods of recommendation encounter two crucial problems in this scenario. First, this task just predicts which users will have the purchase behavior, rather than which items should be recommended to which users. Second, the large-scale dataset poses a big challenge for building the empirical model. Feature engineering and Factorization Model shed some light on these problems. We propose to use Factorization Machines model based on the multiple classes and high dimensions of feature engineering. Experimental results on a real-world dataset demonstrate the advantages of our proposed method.

  • Enhancing Purchase Behavior Prediction with Temporally Popular Items

    Chen CHEN  Chunyan HOU  Jiakun XIAO  Yanlong WEN  Xiaojie YUAN  

     
    LETTER-Artificial Intelligence, Data Mining

      Pubricized:
    2017/05/30
      Vol:
    E100-D No:9
      Page(s):
    2237-2240

    In the era of e-commerce, purchase behavior prediction is one of the most important issues to promote both online companies' sales and the consumers' experience. The previous researches usually use traditional features based on the statistics and temporal dynamics of items. Those features lead to the loss of detailed items' information. In this study, we propose a novel kind of features based on temporally popular items to improve the prediction. Experiments on the real-world dataset have demonstrated the effectiveness and the efficiency of our proposed method. Features based on temporally popular items are compared with traditional features which are associated with statistics, temporal dynamics and collaborative filter of items. We find that temporally popular items are an effective and irreplaceable supplement of traditional features. Our study shed light on the effectiveness of the combination of popularity and temporal dynamics of items which can widely used for a variety of recommendations in e-commerce sites.

  • Using Hierarchical Scenarios to Predict the Reliability of Component-Based Software

    Chunyan HOU  Jinsong WANG  Chen CHEN  

     
    PAPER-Software Engineering

      Pubricized:
    2017/11/07
      Vol:
    E101-D No:2
      Page(s):
    405-414

    System scenarios that derived from system design specification play an important role in the reliability engineering of component-based software systems. Several scenario-based approaches have been proposed to predict the reliability of a system at the design time, most of them adopt flat construction of scenarios, which doesn't conform to software design specifications and is subject to introduce state space explosion problem in the large systems. This paper identifies various challenges related to scenario modeling at the early design stages based on software architecture specification. A novel scenario-based reliability modeling and prediction approach is introduced. The approach adopts hierarchical scenario specification to model software reliability to avoid state space explosion and reduce computational complexity. Finally, the evaluation experiment shows the potential of the approach.

  • Personalized Recommendation of Item Category Using Ranking on Time-Aware Graphs

    Chen CHEN  Chunyan HOU  Peng NIE  Xiaojie YUAN  

     
    PAPER-Natural Language Processing

      Pubricized:
    2015/01/19
      Vol:
    E98-D No:4
      Page(s):
    948-954

    Recommendation systems have been widely used in E-commerce sites, social media and etc. An important recommendation task is to predict items that a user will perform actions on with users' historical data, which is called top-K recommendation. Recently, there is huge amount of emerging items which are divided into a variety of categories and researchers have argued or suggested that top-K recommendation of item category could be very beneficial for users to make better and faster decisions. However, the traditional methods encounter some common but crucial problems in this scenario because additional information, such as time, is ignored. The ranking algorithm on graphs and the increasingly growing amount of online user behaviors shed some light on these problems. We propose a construction method of time-aware graphs to use ranking algorithm for personalized recommendation of item category. Experimental results on real-world datasets demonstrate the advantages of our proposed method over competitive baseline algorithms.

  • A Scenario-Based Reliability Analysis Approach for Component-Based Software

    Chunyan HOU  Chen CHEN  Jinsong WANG  Kai SHI  

     
    PAPER-Software Engineering

      Pubricized:
    2014/12/04
      Vol:
    E98-D No:3
      Page(s):
    617-626

    With the rise of component-based software development, its reliability has attracted much attention from both academic and industry communities. Component-based software development focuses on architecture design, and thus it is important for reliability analysis to emphasize software architecture. Existing approaches to architecture-based software reliability analysis don't model the usage profile explicitly, and they ignore the difference between the testing profile and the practical profile of components, which limits their applicability and accuracy. In response to these issues, a new reliability modeling and prediction approach is introduced. The approach considers reliability-related architecture factors by explicitly modeling the system usage profile, and transforms the testing profile into the practical usage profile of components by representing the profile with input sub-domains. Finally, the evaluation experiment shows the potential of the approach.

  • Tree-Based Feature Transformation for Purchase Behavior Prediction

    Chunyan HOU  Chen CHEN  Jinsong WANG  

     
    LETTER-Artificial Intelligence, Data Mining

      Pubricized:
    2018/02/02
      Vol:
    E101-D No:5
      Page(s):
    1441-1444

    In the era of e-commerce, purchase behavior prediction is one of the most important issues to promote both online companies' sales and the consumers' experience. The previous researches usually use the feature engineering and ensemble machine learning algorithms for the prediction. The performance really depends on designed features and the scalability of algorithms because the large-scale data and a lot of categorical features lead to huge samples and the high-dimensional feature. In this study, we explore an alternative to use tree-based Feature Transformation (FT) and simple machine learning algorithms (e.g. Logistic Regression). Random Forest (RF) and Gradient Boosting decision tree (GB) are used for FT. Then, the simple algorithm, rather than ensemble algorithms, is used to predict purchase behavior based on transformed features. Tree-based FT regards the leaves of trees as transformed features, and can learn high-order interactions among original features. Compared with RF, if GB is used for FT, simple algorithms are enough to achieve better performance.

  • Improving Purchase Behavior Prediction with Most Popular Items

    Chen CHEN  Jiakun XIAO  Chunyan HOU  Xiaojie YUAN  

     
    LETTER-Data Engineering, Web Information Systems

      Pubricized:
    2016/11/07
      Vol:
    E100-D No:2
      Page(s):
    367-370

    Purchase behavior prediction is one of the most important issues to promote both e-commerce companies' sales and the consumers' satisfaction. The prediction usually uses features based on the statistics of items. This kind of features can lead to the loss of detailed information of items. While all items are included, a large number of features has the negative impact on the efficiency of learning the predictive model. In this study, we propose to use the most popular items for improving the prediction. Experiments on the real-world dataset have demonstrated the effectiveness and the efficiency of our proposed method. We also analyze the reason for the performance of the most popular items. In addition, our work also reveals if interactions among most popular items are taken into account, the further significant improvement can be achieved. One possible explanation is that online retailers usually use a variety of sales promotion methods and the interactions can help to predict the purchase behavior.