Purchase behavior prediction is one of the most important issues to promote both e-commerce companies' sales and the consumers' satisfaction. The prediction usually uses features based on the statistics of items. This kind of features can lead to the loss of detailed information of items. While all items are included, a large number of features has the negative impact on the efficiency of learning the predictive model. In this study, we propose to use the most popular items for improving the prediction. Experiments on the real-world dataset have demonstrated the effectiveness and the efficiency of our proposed method. We also analyze the reason for the performance of the most popular items. In addition, our work also reveals if interactions among most popular items are taken into account, the further significant improvement can be achieved. One possible explanation is that online retailers usually use a variety of sales promotion methods and the interactions can help to predict the purchase behavior.

Purchase behavior prediction is one of the most important issues for the precision marketing of e-commerce companies. This Letter presents our solution to the purchase behavior prediction problem in E-commerce, specifically the task of Big Data Contest of China Computer Federation in 2014. The goal of this task is to predict which users will have the purchase behavior based on users' historical data. The traditional methods of recommendation encounter two crucial problems in this scenario. First, this task just predicts which users will have the purchase behavior, rather than which items should be recommended to which users. Second, the large-scale dataset poses a big challenge for building the empirical model. Feature engineering and Factorization Model shed some light on these problems. We propose to use Factorization Machines model based on the multiple classes and high dimensions of feature engineering. Experimental results on a real-world dataset demonstrate the advantages of our proposed method.

In the era of e-commerce, purchase behavior prediction is one of the most important issues to promote both online companies' sales and the consumers' experience. The previous researches usually use traditional features based on the statistics and temporal dynamics of items. Those features lead to the loss of detailed items' information. In this study, we propose a novel kind of features based on temporally popular items to improve the prediction. Experiments on the real-world dataset have demonstrated the effectiveness and the efficiency of our proposed method. Features based on temporally popular items are compared with traditional features which are associated with statistics, temporal dynamics and collaborative filter of items. We find that temporally popular items are an effective and irreplaceable supplement of traditional features. Our study shed light on the effectiveness of the combination of popularity and temporal dynamics of items which can widely used for a variety of recommendations in e-commerce sites.

Recommendation systems have been widely used in E-commerce sites, social media and etc. An important recommendation task is to predict items that a user will perform actions on with users' historical data, which is called top-K recommendation. Recently, there is huge amount of emerging items which are divided into a variety of categories and researchers have argued or suggested that top-K recommendation of item category could be very beneficial for users to make better and faster decisions. However, the traditional methods encounter some common but crucial problems in this scenario because additional information, such as time, is ignored. The ranking algorithm on graphs and the increasingly growing amount of online user behaviors shed some light on these problems. We propose a construction method of time-aware graphs to use ranking algorithm for personalized recommendation of item category. Experimental results on real-world datasets demonstrate the advantages of our proposed method over competitive baseline algorithms.