A chirp spread spectrum (CSS) system uses a chirp signal which changes the instantaneous frequency according to time for spreading a transmission bandwidth. In the CSS system, the transmission performance can be simply improved by increasing the time-bandwidth product which is known as the processing gain. However, increasing the transmission bandwidth is limited because of the spectrum regulation. In this letter, we propose a correlation-based chirp rate allocation method to improve the transmission performance by analyzing the cross-correlation coefficient in the same time-bandwidth product. In order to analyze the transmission performance of the proposed method, we analytically derive the cross-correlation coefficient according to the time-bandwidth separation product and simulate the transmission performance. The simulation results show that the proposed method can analytically allocate the optimal chirp rate and improve the transmission performance.