Considering the trend towards adopting high efficiency picture coding schemes into digital broadcasting services, we investigate objective picture quality scales for evaluating digitally encoded still and moving pictures. First, the study on the objective picture quality scale for high definition still pictures coded by the JPEG scheme is summarized. This scale is derived from consideration of the following distortion factors; 1) weighted noise by the spatial frequency characteristics and masking effects of human vision, 2) block distortion, and 3) mosquito noise. Next, an objective picture quality scale for motion pictures of standard television coded by the hybrid DCT scheme is studied. In addition to the above distortion factors, the temporal frequency characteristics of vision are also considered. Furthermore, considering that all of these distortions vary over time in motion pictures, methods for determining a single objective picture quality value for this time varying distortion are examined. As a result, generally applicable objective picture quality scale is obtained that correlates extremely well with subjective picture quality scale for both still and motion pictures, irrespective of the contents of the pictures. Having an objective scale facilitates automated picture quality evaluation and control.