With the rapid growth of high performance ICT (Information Communication Technologies) devices such as smart phones and tablet PCs, multitasking has become one of the popular ways of using mobile devices. The reasons users have adopted multitask operation are that it reduces the level of dissatisfaction regarding waiting time and makes effective use of time by switching their attention from the waiting process to other content. This is a good solution to the problem of waiting; however, it may cause another problem, which is the increase in traffic volume due to the multiple applications being worked on simultaneously. Thus, an effective method to control throughput adapted to the multitasking situation is required. This paper proposes a transmission rate control method for web browsing that takes multitasking behavior into account and quantitatively demonstrates the effect of service by two different field experiments. The main contribution of this paper is to present a service design process for a new transmission rate control that takes into account human-network interaction based on the human-centered approach. We show that the degree of satisfaction in relation to waiting time did not degrade even when a field trial using a testbed showed that throughput of the background task was reduced by 40%.

As mobile multimedia services expand, user behavior will become more diverse and the control of service quality from the user's perspective will become more important in service design. The quality of the network is one of the critical factors determining mobile service quality. However, this has mainly been evaluated in objective physical terms, such as delay reduction and bandwidth expansion. It is less common to use a human-centered design viewpoint when improving network performance. In this paper, we discuss ways to improve the quality of web services using time-fillers that actively address the human factors to improve the subjective quality of a mobile network. A field experiment was conducted, using a prototype. The results of the field experiment show that time-fillers can significantly decrease user dissatisfaction with waiting, but that this effect is strongly influenced by user preferences concerning content. Based on these results, we discuss the design requirements for effective use of time-fillers.