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IEICE TRANSACTIONS on Information

Fraud Detection in Comparison-Shopping Services: Patterns and Anomalies in User Click Behaviors

Sang-Chul LEE, Christos FALOUTSOS, Dong-Kyu CHAE, Sang-Wook KIM

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Summary :

This paper deals with a novel, interesting problem of detecting frauds in comparison-shopping services (CSS). In CSS, there exist frauds who perform excessive clicks on a target item. They aim at making the item look very popular and subsequently ranked high in the search and recommendation results. As a result, frauds may distort the quality of recommendations and searches. We propose an approach of detecting such frauds by analyzing click behaviors of users in CSS. We evaluate the effectiveness of the proposed approach on a real-world clickstream dataset.

Publication
IEICE TRANSACTIONS on Information Vol.E100-D No.10 pp.2659-2663
Publication Date
2017/10/01
Publicized
2017/07/10
Online ISSN
1745-1361
DOI
10.1587/transinf.2017EDL8094
Type of Manuscript
LETTER
Category
Artificial Intelligence, Data Mining

Authors

Sang-Chul LEE
  Carnegie Mellon University
Christos FALOUTSOS
  Carnegie Mellon University
Dong-Kyu CHAE
  Hanyang University
Sang-Wook KIM
  Hanyang University

Keyword