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Effectiveness of “Neither-Good-Nor-Bad” Information on User's Trust in Agents in Presence of Numerous Options

Yuta SUZUMURA, Jun-ichi IMAI

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Summary :

The effect of provision of “Neither-Good-Nor-Bad” (NGNB) information on the perceived trustworthiness of agents has been investigated in previous studies. The experimental results have revealed several conditions under which the provision of NGNB information works effectively to make users perceive greater trust of agents. However, the experiments in question were carried out in a situation in which a user is able to choose, with the agent's advice, one of a limited number of options. In practical problems, we are often at a loss as to which to choose because there are too many possible options and it is not easy to narrow them down. Furthermore, in the above-mentioned previous studies, it was easy to predict the size of profits that a user would obtain because its pattern was also limited. This prompted us, in this paper, to investigate the effect of provision of NGNB information on the users' trust of agents under conditions where it appears to the users that numerous options are available. Our experimental results reveal that an agent that reliably provides NGNB information tends to gain greater user trust in a situation where it appears to the users that there are numerous options and their consequences, and it is not easy to predict the size of profits. However, in contradiction to the previous study, the results in this paper also reveal that stable provision of NGNB information in the context of numerous options is less effective in a situation where it is harder to obtain larger profits.

Publication
IEICE TRANSACTIONS on Information Vol.E105-D No.3 pp.557-564
Publication Date
2022/03/01
Publicized
2021/12/07
Online ISSN
1745-1361
DOI
10.1587/transinf.2021HCP0006
Type of Manuscript
Special Section PAPER (Special Section on Human Communication IV)
Category

Authors

Yuta SUZUMURA
  Chiba Institute of Technology
Jun-ichi IMAI
  Chiba Institute of Technology

Keyword