The significance of individuals' location information has been increasing recently, and the utilization of such data has become indispensable for businesses and society. The possible uses of location information include personalized services (maps, restaurant searches and weather forecast services) and business decisions (deciding where to open a store). However, considering that the data could be exploited, users should add random noise using their terminals before providing location data to collectors. In numerous instances, the level of privacy protection a user requires depends on their location. Therefore, in our framework, we assume that users can specify different privacy protection requirements for each location utilizing the adversarial error (AE), and the system computes a mechanism to satisfy these requirements. To guarantee some utility for data analysis, the maximum error in outputting the location should also be output. In most privacy frameworks, the mechanism for adding random noise is public; however, in this problem setting, the privacy protection requirements and the mechanism must be confidential because this information includes sensitive information. We propose two mechanisms to address privacy personalization. The first mechanism is the individual exponential mechanism, which uses the exponential mechanism in the differential privacy framework. However, in the individual exponential mechanism, the maximum error for each output can be used to narrow down candidates of the actual location by observing outputs from the same location multiple times. The second mechanism improves on this deficiency and is called the donut mechanism, which uniformly outputs a random location near the location where the distance from the user's actual location is at the user-specified AE distance. Considering the potential attacks against the idea of donut mechanism that utilize the maximum error, we extended the mechanism to counter these attacks. We compare these two mechanisms by experiments using maps constructed from artificial and real world data.

With the spread of the broadband Internet and high-performance devices, various services have become available anytime, anywhere. As a result, attention is focused on the service quality and Quality of Experience (QoE) is emphasized as an evaluation index from the user's viewpoint. Since QoE is a subjective evaluation metric and deeply involved with user perception and expectation, quantitative and comparative research was difficult because the QoE study is still in its infancy. At present, after tremendous devoted efforts have contributed to this research area, a shape of the QoE management architecture has become clear. Moreover, not only for research but also for business, video streaming services are expected as a promising Internet service incorporating QoE. This paper reviews the present state of QoE studies with the above background and describes the future prospect of QoE. Firstly, the historical aspects of QoE is reviewed starting with QoS (Quality of Service). Secondly, a QoE management architecture is proposed in this paper, which consists of QoE measurement, QoE assessment, QoS-QoE mapping, QoE modeling, and QoE adaptation. Thirdly, QoE studies related with video streaming services are introduced, and finally individual QoE and physiology-based QoE measurement methodologies are explained as future prospect in the field of QoE studies.

Personalized trip planning is a challenging problem given that places of interest should be selected according to user preferences and sequentially arranged while satisfying various constraints. In this study, we aimed to model various uncertain aspects that should be considered during trip planning and efficiently generate personalized plans that maximize user satisfaction based on preferences and constraints. Specifically, we propose a probabilistic itinerary evaluation model based on a hybrid temporal Bayesian network that determines suitable itineraries considering preferences, constraints, and uncertain environmental variables. The model retrieves the sum of time-weighted user satisfaction, and ant colony optimization generates the trip plan that maximizes the objective function. First, the optimization algorithm generates candidate itineraries and evaluates them using the proposed model. Then, we improve candidate itineraries based on the evaluation results of previous itineraries. To validate the proposed trip planning approach, we conducted an extensive user study by asking participants to choose their preferred trip plans from options created by a human planner and our approach. The results show that our approach provides human-like trip plans, as participants selected our generated plans in 57% of the pairs. We also evaluated the efficiency of the employed ant colony optimization algorithm for trip planning by performance comparisons with other optimization methods.

In this paper, a new scheme for personalized web page recommendation using multi-user search engine query information is proposed. Our contribution is a scheme that improves the accuracy of personalization for various types of contents (e.g., documents, images and music) without increasing user burden. The proposed scheme combines “preference footprints” for browsed pages with collaborative filtering. We acquire user interest using words that are relevant to queries submitted by users, attach all user interests to a page as a footprint when it is browsed, and evaluate the relevance of web pages in relation to words in footprints. The performance of the scheme is evaluated experimentally. The results indicate that the proposed scheme improves the precision and recall of previous schemes by 1%-24% and 80%-107%, respectively.

Recommendation systems have been widely used in E-commerce sites, social media and etc. An important recommendation task is to predict items that a user will perform actions on with users' historical data, which is called top-K recommendation. Recently, there is huge amount of emerging items which are divided into a variety of categories and researchers have argued or suggested that top-K recommendation of item category could be very beneficial for users to make better and faster decisions. However, the traditional methods encounter some common but crucial problems in this scenario because additional information, such as time, is ignored. The ranking algorithm on graphs and the increasingly growing amount of online user behaviors shed some light on these problems. We propose a construction method of time-aware graphs to use ranking algorithm for personalized recommendation of item category. Experimental results on real-world datasets demonstrate the advantages of our proposed method over competitive baseline algorithms.

We present a world model for location-aware and user-aware services in ubiquitous computing environments. It can be dynamically organized like a tree based on geographical containment, such as in a user-room-floor-building hierarchy and each node in the tree can be constructed as an executable software component. The model is unique to existing approaches because it enables location-aware services to be managed without databases, can be managed by multiple computers, and provides a unified view of the locations of not only physical entities and spaces, including users and objects, but also computing devices and services. A prototype implementation of this approach was constructed on a Java-based mobile agent system. This paper presents the rationale, design, implementation, and applications of the prototype system.